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Maistorage Technology Sdn. Bhd. was established in June 2024. As a new IC startup company located in Puchong, Selangor, Malaysia, MaiStorage will replicate the unique business model of its parent company, Phison. It will also act as the principal hub, regional business operations center and management seat for strategic planning, decision-making, and business development.
In the short-term, MaiStorage will serve as a value-added reseller of Phison’s Pascari, aiDAPTIV+ and automotive solutions in Malaysia, while building out local engineering capabilities and facilities. With robust supply chain management, reliable access to NAND from all manufacturers and decades of expertise in the data storage space from Phison, MaiStorage is uniquely equipped to provide effective recommendations on storage technology solutions within Malaysia.
The business philosophy, strategy and customer ethos of MaiStorage are inherited from parent company Phison, based on these five key values.
MaiStorage embodies the pioneering spirit of Phison unafraid of challenging themselves and the status quo in pursuit of accelerating enterprise innovation.
MaiStorage empowers enterprise in Malaysia with quality SSD products that lead the industry on performance, capacity and efficiency.
MaiStorage has a flexible business model and specializes in finding custom storage technology solutions to enterprise engineering challenges.
MaiStorage can draw on Phison’s experience of innovating data storage for over two decades, and is dedicated to earning customers’ confidence and trust through a transparent approach they can rely on.
MaiStorage is a technology,
engineering and business partner.
MaiStorage’s core mission is to drive innovation in NAND storage technology. Initially, the company will serve as a value-added reseller of Phison’s Pascari, aiDAPTIV+ and automotive solutions in Malaysia. In the future, MaiStorage will design, manufacture, and deliver advanced NAND controller ICs and NAND storage modules tailored to ensure rigorous and reliability demands of data centers, AI and the automotive industry. MaiStorage will leverage the established technology, expertise, and experience provided by Phison. This will be a launchpad for innovation, enabling MaiStorage to accelerate its time to market, and deliver cutting-edge solutions from Malaysia to the world.
MaiStorage’s parent company, Phison Electronics Corporation (www.phison.com) was founded in Taiwan in 2000 and started with the world’s first single-chip USB flash drive controller IC.
Over the following decades, Phison has grown to become a market-leader in NAND flash controllers and NAND storage solutions, including PCIe SSD, SATA SSD, UFS, eMMC, SD and USB.
Phison now sells more than 600 million NAND controller IC chips every year – almost one out of every four SSDs shipped worldwide is a Phison solution.
Phison’s history and technology leadership provides the basis for MaiStorage’s existence, and builds reassurance that MaiStorage will be a successful business because it is built upon Phison’s 24+ years of NAND controller technology expertise and will adopt the same flexible business model, which has proved so successful.
MaiStorage’s parent company, Phison Electronics Corporation (www.phison.com) was founded in Taiwan in 2000 and started with the world’s first single-chip USB flash drive controller IC. Over the following decades, Phison has grown to become a market-leader in NAND flash controllers and NAND storage solutions, including PCIe SSD, SATA SSD, UFS, eMMC, SD and USB. Phison now sells more than 600 million NAND controller IC chips every year – almost one out of every four SSDs shipped worldwide is a Phison solution. Phison’s history and technology leadership provides the basis for MaiStorage’s existence, and builds reassurance that MaiStorage will be a successful business because it is built upon Phison’s 24+ years of NAND controller technology expertise and will adopt the same flexible business model, which has proved so successful.
Malaysia's New Storage Technology Solutions Supplier
Learn more about Phison at www.phison.com